About Fort Edmonton Foundation:
The Fort Edmonton Foundation is an Edmonton charity founded in 1969 by Rotarians, business leaders, and passionate community members. Their goal was to preserve the history of Edmonton by rebuilding the original Fort Edmonton and creating a living history museum in the river valley.
Since that time, the Foundation has played a key role in building and expanding the Park to encompass the fur trade era, 1885 Street, 1905 Street, and 1920 Street. Most recently, the Park underwent a three-year enhancement project with funding from all levels of government and the Fort Edmonton Foundation. It reopened to the public in July of 2021 with the award-winning Indigenous Peoples Experience, new Front Entry Plaza and Guest Services Area, expanded 1920’s-style Midway, and many other enhancements.
Mission Statement:
The Fort Edmonton Foundation celebrates Edmonton’s vivid, diverse history. We achieve this through building community philanthropic support for capital projects and other initiatives within Fort Edmonton Park.
JOB OPPORTUNITY – MARKETING AND COMMUNICATIONS
Reports to: Executive Director
Location: Fort Edmonton Park
Hours: Full-time, permanent
Mandate:
Marketing and Communications is responsible for the overall management and leadership of the marketing and communications initiatives for the Fort Edmonton Foundation according to the strategic direction set out by the Board of Directors and Executive Director.
Responsibilities:
Strategy and Management
Responsible for planning, development and implementation of all Foundation marketing strategies, communications, and public relations activities, both external and internal
- Creates and manages marketing initiatives for the Foundation’s fundraising campaigns and initiatives incorporating traditional and digital media
- Manages and adheres to marketing and communications budget set by the management team
- Creates annual communications and engagement calendar. Collaborates with FEMCo (Fort Edmonton Management Company) to ensure alignment on in-market messaging
- Performs marketing research to better identify target audiences and utilizes findings to generate leads and maintain consistent reach, awareness, and opportunities for growth
- Guides the management team and staff on sound marketing and communications strategies that fit with the Foundation’s Strategic Plan goals and objectives
- Builds relationships with and negotiates contracts with suppliers to achieve the successful implementation of the marketing and communications strategies
- Utilizes reports from donor activity and additional sources to create effective marketing and communication strategies
- Supports the fulfillment of donor and sponsor recognition expectations in a timely manner
- Ensures that evaluation systems are in place related to marketing and communications goals, and reports progress to management team
- Supervises part-time, contract or intern staff that are hired to support marketing and communications efforts
- Hires and supervises contractors such as website developers, graphic designers, SEO specialists, videographers and writers who support Foundation initiatives
- Attends committee meetings and prepares marketing and communications strategies to support committee endeavors
Brand Management
- Develops and manages brand for the Fort Edmonton Foundation including visual and written communications and brand voice
- Reviews projects across the Foundation to ensure proper grammar, accuracy, and meeting of style guidelines
- Oversees the development, design, distribution, and maintenance of high-quality print and electronic collateral including annual report, newsletter, brochures, presentations etc.
Website, Digital, and Social Media Management
- Oversees the website including managing the development and design, writing content, overseeing SEO, analyzing user experience, examining analytics and KPIs
- Manages social media platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube
- Builds audiences, creates content strategy, develops appropriate messaging, and coordinates design and photography
Candidate Profile:
The successful candidate will have the following:
- University degree or college diploma in a related field with a focus in the area(s) of marketing, public relations, or communications
- At least 7 years of experience in a role involving marketing and communications
- Strong leadership and problem-solving skills
- Experience advising executive and other senior leaders
- Excellent relationship building skills
- Ability to prioritize and manage multiple projects in a fast-paced environment
- Graphic design and content-creation experience would be an asset
- Creativity in approach to developing marketing and communications campaigns and materials
- Experience with fundraising and charitable sector would be considered an asset
- Knowledge of and experience in executing data-driven digital communication and marketing
- Experience developing and implementing strategic communications plans
- Superior writing, editing and storytelling skills with a keen eye for detail
- Understand web content writing best practices and can proof and edit content using accepted web writing standards
- Demonstrated project management experience and ability to interact effectively and collaboratively with a diverse audience of stakeholders, donors, sponsors, volunteers, and partners
- Excellent communication skills (oral and written)
Learn more about the Fort Edmonton Foundation.
To apply, please send your resume and cover letter to lori.farquharson@edmonton.ca.
This posting will remain open until a suitable candidate is found.
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